Business Branding: The Complete Course Part 2 - Expression
Learners:
13,000
Instructor: Steve Houraghan
Duration:
Elevate your business branding with "Business Branding: The Complete Course Part 2 - Expression." Building upon the strategic foundation established in Part 1, this course delves into the art of expressing your brand effectively. Learn the psychology and neuroscience behind impactful messaging, harness the power of emotion in decision-making, and master the craft of storytelling. Develop a communication framework that guides your advertisements, website copy, email marketing, and social media posts. Discover the secrets to creating a premium brand name and tagline, defining your brand promise, and building a strong brand presence. Become a strategic branding expert today.▼
Course Feature
Cost:
Paid
Provider:
Udemy
Certificate:
Paid Certification
Language:
English
Start Date:
2019-04-25
Course Overview
❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [July 18th, 2023]
What skills and knowledge will you acquire during this course?
Students will acquire skills and knowledge in brand psychology and neuroscience, crafting messages using emotion, creating advertisements and website copy, email marketing, social media posts, developing a premium brand name and tagline, defining brand promise, building brand presence using communication frameworks and digital marketing channels, and creating a brand book for brand management.
How does this course contribute to professional growth?
This course, Business Branding: The Complete Course Part 2 - Expression, contributes to professional growth by providing students with advanced knowledge and skills in brand psychology, neuroscience, and communication frameworks. It equips them with the ability to craft effective messages, create advertisements, develop a premium brand name and tagline, and build their brand presence using digital marketing channels. By the end of the course, students will have a brand book and the necessary techniques and frameworks to replicate the branding process.
Is this course suitable for preparing further education?
This course, Business Branding: The Complete Course Part 2 - Expression, is suitable for preparing further education.
Pros & Cons
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Comprehensive and Detailed: Users appreciate that the course provides in-depth knowledge and covers the nitty-gritty details of brand strategy. It offers valuable information and insights into branding, allowing users to gain a thorough understanding of the subject.
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Engaging and Structured: Users find the course to be well-structured and engaging. The instructor's teaching style is effective, with plenty of illustrations, examples, visuals, and diagrams that make the course interesting and easy to follow.
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Missing Video and Lack of Response: One user mentions that there is a missing video in the beginning of the course, and despite other users mentioning it, the instructor does not respond or provide any explanation. This lack of response can be frustrating for learners.
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Typos and Lazy Course Materials: Some users criticize the course for having typos and lazy/sloppy course materials. They feel that the instructor's credibility is undermined when there are spelling errors, and they suggest that the course could benefit from more content and improved organization, such as providing an easier way to reference important information like colors.
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