Cognitive Psychology: Employee and Customer Behaviour

Course Overview

Skills and Knowledge Acquired:
This course will provide participants with the skills and knowledge to understand the psychological factors that influence behaviour. Participants will learn about priming as an influencing tactic, the SALIENT checklist and anchoring, and what affects behaviour change. They will also gain an understanding of the relationship between rational behaviour and emotions. Additionally, participants will be able to apply concepts to their organisation and critically evaluate whether it is right to change behaviour.


Contribution to Professional Growth:
This course will help professionals gain a better understanding of the psychological factors that influence behaviour. It will provide insight into the subconscious and emotions that drive decision-making, as well as strategies for capturing the attention of customers. Professionals will learn about priming as an influencing tactic, the SALIENT checklist, anchoring, and how to change behaviour. This knowledge will help professionals to better understand customer needs and motivations, and will be particularly useful for team managers. Ultimately, this course will contribute to professional growth by providing the tools and knowledge needed to effectively engage customers and anticipate their needs.


Suitability for Further Education:
This course is suitable for preparing further education as it provides an in-depth exploration of the psychological factors that influence behaviour. It covers topics such as priming, the SALIENT checklist, anchoring, and emotions in decision-making, which can be applied to a variety of contexts. This knowledge can be used to better understand customer needs and motivations, and to design strategies for capturing the attention of customers. It is particularly useful for team managers, but can be beneficial for anyone wanting to gain a better understanding of customer behaviour.