
Master Digital Marketing





Digital marketing is an essential tool for businesses to reach their customers. With this comprehensive learning path, you can gain a deep understanding of how social media marketing and SEO work, learn the right tools and techniques, and discover best practices in this field. Master the fundamentals of digital marketing, learn how to use social media in your marketing strategy, and identify how to use SEO principles and analyze site SEO. Take the first step towards becoming a digital marketing expert today!▼
Course Feature
Cost:
Free Trial
Provider:
LinkedIn Learning
Certificate:
Paid Certification
Language:
English
Start Date:
On-Demand
Course Overview
❗The content presented here is sourced directly from LinkedIn Learning platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [July 04th, 2023]
What skills and knowledge will you acquire during this course?
The Master Digital Marketing course provides learners with the knowledge and skills to become successful digital marketers. Learners will acquire a comprehensive understanding of digital marketing principles, tools, and techniques, as well as best practices for creating effective marketing campaigns. Through this course, learners will gain the ability to develop and execute effective digital marketing strategies that will help them reach their goals. Specifically, learners will gain expertise in managing and optimizing large-scale product feeds and ad campaigns, using automated solutions such as Dynamic Ads for Broad Audiences (DABA) on Meta. They will also develop strong analytical skills, experience with attribution models and major data analytics platforms, and proficiency in marketing technology platforms (MMPs, CDPs, creative/feed optimization tools). Additionally, learners will gain knowledge of data integrations, privacy compliance, international strategy, app, and video experience. Finally, they will develop critical thinking, collaboration, and alignment skills, which are essential for navigating the dynamic marketing landscape.
How does this course contribute to professional growth?
The Master Digital Marketing course provides learners with the knowledge and skills necessary to become successful digital marketers. Learners will gain a comprehensive understanding of digital marketing principles, tools, and techniques, as well as best practices for creating effective marketing campaigns. With this course, learners will be able to develop and execute effective digital marketing strategies that will help them reach their goals. This course can contribute to professional growth by providing learners with the skills and knowledge needed to be successful in the digital marketing field. The course will also help learners understand the latest trends in digital marketing, as well as the tools and techniques used to create successful campaigns. Additionally, the course will provide learners with the skills needed to apply for positions such as Digital Marketing Specialist at Etsy, which requires expertise in managing and optimizing large-scale product feeds and ad campaigns.
Is this course suitable for preparing further education?
The Master Digital Marketing course provides learners with the knowledge and skills necessary to become successful digital marketers. Learners will gain a comprehensive understanding of digital marketing principles, tools, and techniques, as well as best practices for creating effective marketing campaigns. With this course, learners will be able to develop and execute effective digital marketing strategies that will help them reach their goals. This course is suitable for preparing further education, as it provides the necessary knowledge and skills to become a Digital Marketing Specialist, as outlined in the job description for the position at Etsy. The course covers topics such as managing and optimizing large-scale product feeds and ad campaigns, data analytics, marketing technology platforms, data integrations, privacy compliance, international strategy, app, and video experience. These topics are essential for navigating the dynamic marketing landscape and will help learners prepare for further education in digital marketing.
Course Provider
