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SQL Fundamentals for Marketing Digital and Web Analytics

Learners: 3,932

Instructor: Anil Batra

Duration:

This course is a must-have for Web Analytics, Digital Analytics and Marketing Analytics. It teaches the fundamentals of data and SQL, which are essential for running effective marketing campaigns. It is designed to get you ready in a few hours, rather than days, and covers all the SQL you need as a Digital Marketing Analyst or Web Analyst. The course uses MYSQL to demonstrate how SQL works, but the syntax is applicable to other databases such as Microsoft SQL Server and Oracle. With this course, you will be able to write SQL on your own and be ahead of other candidates for similar jobs. The instructor, with over 15 years of experience in Digital Marketing and Analytics, has trained people from diverse backgrounds and has worked with companies such as Microsoft, Starbucks, Wall Street Journal, ESPN, and T-Mobile. He has also developed various courses and taught students from all over the world.▼▲

Course Feature Course Overview Pros & Cons Course Provider

Go to class

Course Feature

Cost:

Paid

Provider:

Udemy

Certificate:

Paid Certification

Language:

English

Start Date:

2020-05-31

Course Overview

❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 18th, 2023]

This course, SQL Fundamentals for Marketing Digital and Web Analytics, is designed to teach the fundamentals of data and SQL to marketers and marketing analysts. It is ideal for those who are already familiar with SQL and are looking to use it to conduct marketing analysis. The course uses MYSQL to demonstrate how SQL works, but the learnings and syntax are applicable to other databases such as Microsoft SQL Server and Oracle.

This course is a must-have for web analytics, digital analytics, and marketing analytics. It will help marketers and marketing analysts become independent of IT departments and make data-driven marketing decisions. It will also help resumes stand out and put candidates ahead of other similar applicants.

The instructor for this course is an experienced digital marketer and analyst with over 15 years of experience. He has trained people from diverse backgrounds and has worked with companies such as Microsoft, Starbucks, Wall Street Journal, ESPN, and T-Mobile. He holds an engineering degree and an MBA, and is an online instructor for the University of British Columbia, University of Washington, Bellevue College, and the Digital Analytics Association.

Pros & Cons

Pros Cons

Quick and concise lessons: Users appreciate the course's short and to-the-point lessons that focus on teaching the important aspects of MySQL. This allows learners to grasp the necessary knowledge efficiently. Good introduction for beginners: The course is highly recommended for complete beginners, as it provides a great introduction to SQL and helps learners understand the possibilities and direction for further development. Users with no prior database experience find it particularly helpful.

Misleading course title: Some users feel that the course title does not accurately reflect the content. They believe it should be titled "Introduction to SQL" instead of "SQL Fundamentals for Marketing Digital and Web Analytics." This discrepancy may lead to disappointment for those expecting more advanced or specific content related to marketing and web analytics. Lack of advanced examples and case studies: Users express a desire for more complex case studies and examples. They feel that the course primarily focuses on basic concepts and lacks practical applications related to marketing and web analytics. Additionally, users mention the absence of examples related to web analytics, which they expected based on the course title.