Web Analytics - Learn Nuts & Bolts of Web Analytics
Learners:
8,149
Instructor: Smart Learning League
Duration:
This Web Analytics Training Course is perfect for those looking to improve their ROI from web marketing. It covers the science, tools, and technologies of web analytics, as well as how to choose and use Key Performance Indicators (KPIs) to improve. It also discusses the definition and categories of Web Analytics, and provides examples of Web-based Analytics such as Klout, Google Analytics, and Microsoft adCenter Analytics. Finally, it covers Affiliate, Internet, and Referral Marketing. Sign up now to learn the nuts and bolts of Web Analytics and get the most out of your web marketing!▼
Course Feature
Cost:
Paid
Provider:
Udemy
Certificate:
Paid Certification
Language:
English
Start Date:
2015-07-28
Course Overview
❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [July 18th, 2023]
This Web Analytics Training Course provides an overview of the key ideas and web analytics processes. Participants will learn how to use web analytics to encourage more visitors to flow through their web pages and convert them into inquiries, leads and sales. They will be shown how the science, tools and technologies of web analytics come together to give them a rich picture of visitor characteristics and behavior. The course will also discuss the importance of choosing Key Performance Indicators (KPIs) and how to use them to improve. Additionally, the course will cover examples of Web-based Analytics such as Klout, Google Analytics, and Microsoft adCenter Analytics, as well as Affiliate, Internet, and Referral Marketing. By the end of the course, participants will have a better understanding of Web Analytics and how to use it to measure Web site traffic and for business and market research.
Pros & Cons
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Comprehensive and Beginner-Friendly: Users appreciate that the course provides a thorough introduction to Web Analytics, making it suitable for individuals with little to no prior experience in the subject. The step-by-step approach helps beginners understand the concepts easily. Practical and Applicable: Many users found the course to be highly practical, enabling them to apply the knowledge gained in real-world scenarios. They mention that the course equips them with the necessary skills to start using tools like Google Analytics effectively.
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Slow Pace and Lengthy Analysis: Some users felt that the course progressed at a slow pace, which made the training tiresome for them. They found the extensive analysis of each topic to be excessive, leading to a longer duration of the course. Language Barrier: One user expressed dissatisfaction with the instructor's speaking skills, stating that it resembled that of a young child. This language barrier hindered their learning experience and made it difficult for them to grasp the content effectively.
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