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Branding & Brand Management: Branding Strategy Brand Tactics

Learners: 55,382

Instructor: Dekker Fraser, MBA

Duration:

This course is the perfect way to gain an MBA-level understanding of branding and brand management without the expensive tuition and time commitment. Learn from a former Global Brand Manager at Sony PlayStation who studied brand management at Philip Kotler's Kellogg School of Management and has helped countless startups with their branding. This course focuses on branding, brand marketing, and brand management, and will provide you with the foundations of brand strategy and brand tactics, as well as case studies from the instructor's hands-on experience and research. You'll also learn key lessons in fast brand growth, such as the substantial role of influencer marketing & branding partnerships, and how to drive word-of-mouth for your brand. Don't miss out on this comprehensive course to help you achieve branding success.▼▲

Course Feature Course Overview Pros & Cons Course Provider

Go to class

Course Feature

Cost:

Paid

Provider:

Udemy

Certificate:

Paid Certification

Language:

English

Start Date:

2023-06-14

Course Overview

❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 18th, 2023]

This course, Branding & Brand Management: Branding Strategy Brand Tactics, provides an MBA-level understanding of branding and brand management. It is designed to give students a comprehensive overview of the foundations of brand strategy and brand tactics, while exploring several case studies from the instructor's hands-on experience and research. The instructor, a former Global Brand Manager at Sony PlayStation, will dispel commonly held myths about branding and provide a reliable resource for understanding brands. The course will cover topics such as luxury brand management & fashion marketing, fast brand growth, FMCG/CPG brand management, B2B brand management, word-of-mouth branding, brand awareness, and more. Students will gain an understanding of how to develop a comprehensive branding and brand marketing strategy, as well as how to raise brand awareness and leverage associations to establish a brand. Upon completion of the course, students will have a solid foundation in branding, brand management, brand marketing, branding strategy, branding success, big brand strategies, and business branding.

Pros & Cons

Pros Cons

Informative and Engaging: Users found the course to be informative and engaging, providing them with valuable knowledge and expanding their understanding of branding and brand management.
Real-life Examples: The course was praised for its use of real-life examples, which helped users to apply the strategies and tactics discussed in the course to their own businesses or work.

Excessive Focus on Personal Branding: Some users felt that the course spent too much time (2 hours) on personal branding, which they considered to be excessive for a course on branding strategy. They believed that more time should have been allocated to discussing a variety of cases instead.
Poor Course Structure: A few users criticized the course for its poor structure, stating that the content of each section and the sections themselves seemed unrelated. They also mentioned that some videos were either unrelated or unnecessarily repetitive. The case studies were deemed ill-placed and lacking proper introduction and purpose. This made it difficult for users to understand the larger intention of the course and apply the information effectively.