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Copywriting for Beginners Part 1 of 3: Seven Vital Questions

Learners: 4,971

Instructor: Alan Sharpe

Duration: 1.18

This course is perfect for writers who want to learn the art of copywriting. It covers the basics of copywriting, from understanding what it is to discovering what to write about. Instructor Alan Sharpe has been teaching copywriting since 1995 and has written in all channels, from print ads to radio commercials. He will provide step-by-step advice, tools, tips and tricks to help you understand what copywriting is and how to get started on any copywriting assignment. Learn how to ask the right questions to write great copy and research a product or service to sell it effectively. Perfect for writers who want to write compelling advertising copy but don't know where to start.▼▲

Course Feature Course Overview Pros & Cons Course Provider

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Course Feature

Cost:

Free Trial

Provider:

Skillshare

Certificate:

No Information

Language:

English

Start Date:

Course Overview

❗The content presented here is sourced directly from Skillshare platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 21st, 2023]

What skills and knowledge will you acquire during this course?
By the end of this course, students will acquire the skills and knowledge to write compelling advertising copy. They will gain an understanding of copywriting, different types of copywriting, and the importance of asking questions before starting a copywriting assignment. Additionally, students will learn how to effectively research a product or service in order to write persuasive copy. Overall, this course will equip students with the necessary knowledge and skills to write compelling copy for various advertising purposes.

How does this course contribute to professional growth?
This course contributes to professional growth by providing writers with the necessary skills and knowledge to write compelling advertising copy.

Is this course suitable for preparing further education?
Yes, this course is suitable for preparing further education because it provides a comprehensive understanding of copywriting and equips students with the necessary skills to write compelling advertising copy for any type of advertising.

Pros & Cons

Pros Cons

Comprehensive and insightful: Users appreciate that the course provides a thorough understanding of the basics of copywriting. It offers valuable tips and helps users grasp the big picture of the subject.
Knowledgeable instructor: The course is praised for having an instructor who is highly knowledgeable about copywriting. Users feel that the instructor's expertise adds value to the course.

Lack of motivation and emphasis on career prospects: Some users feel that the course lacks motivation and fails to emphasize the potential career opportunities in copywriting. They suggest that the instructor should highlight the demand for well-trained copywriters or provide hope for aspiring freelancers.
Limited support material: A few users mention that the course could benefit from additional support materials. They suggest that having more resources would enhance the learning experience.