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Introduction to the Digital Advertising Landscape

Learners:

Instructor: Chris J. Vargo

Duration:

This course introduces students to the digital advertising landscape, covering the major forms of digital advertising, from basic display ads to search to cutting-edge programmatic advertising concepts. The Trade Desk, the leading programmatic advertising provider, joins us to provide an actionable roadmap on how small businesses can leverage state of the art advertising technologies. Students will gain an understanding of digital advertising, consumer data, ad tech, and how to strategically identify digital advertising opportunities.▼▲

Course Feature Course Overview Pros & Cons Course Provider

Go to class

Course Feature

Cost:

Free

Provider:

Coursera

Certificate:

Paid Certification

Language:

English

Start Date:

10th Jul, 2023

Course Overview

❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [May 25th, 2023]

What skills and knowledge will you acquire during this course?
Students will acquire skills and knowledge in understanding the complexity of the digital advertising landscape. They will learn about different types of ads such as display, video, audio, sponsored, native, social media, and search. They will also gain knowledge about consumer data and the ad tech that utilizes that data. The course will cover major forms of digital advertising, including basic display ads, search ads, and programmatic advertising concepts. The Trade Desk, a leading programmatic advertising provider, will provide expertise and guidance on leveraging advanced advertising technologies for small businesses. By the end of the course, students will have a strategic understanding of digital advertising in its various forms and the ability to identify digital advertising opportunities.

How does this course contribute to professional growth?
This course provides a comprehensive overview of the digital advertising landscape, including various types of ads such as display, video, audio, sponsored, native, social media, and search. It also covers the complexities of consumer data and ad tech. By exploring different forms of digital advertising, from basic display ads to cutting-edge programmatic advertising concepts, students gain a deep understanding of the options available to digital marketers. The course also includes insights from The Trade Desk, a leading programmatic advertising provider, on leveraging advanced advertising technologies for small businesses. Overall, this course equips students with the knowledge to strategically identify digital advertising opportunities, contributing to their professional growth in the field.

Is this course suitable for preparing further education?
Yes, it covers a wide array of ad types, including display, video, audio, sponsored, native, social media, and search ads. The course delves into the complexity of consumer data and the intricate workings of ad tech that act upon this data. With a focus on major forms of digital advertising, ranging from foundational display ads to cutting-edge programmatic advertising concepts, the course equips students with a holistic understanding of the digital advertising ecosystem.