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Marketing Automation: Strategy & Implementation

Learners: 4,898

Instructor: Alina Jingan

Duration:

This Marketing Automation: Strategy & Implementation course is designed for those who want to break into the marketing automation career or learn new skills. It is different from other courses as it focuses on teaching you how to understand and think about marketing automation, regardless of the platform you choose to use. This course will help you to design and implement marketing campaigns through various automation platforms, giving you the skills to succeed in the marketing automation field.▼▲

Course Feature Course Overview Pros & Cons Course Provider

Go to class

Course Feature

Cost:

Paid

Provider:

Udemy

Certificate:

Paid Certification

Language:

English

Start Date:

2018-03-25

Course Overview

❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [July 18th, 2023]

What skills and knowledge will you acquire during this course?
By the end of this course, students will acquire the skills and knowledge necessary to break into a marketing automation career or to enhance their existing skills. They will learn how to understand and think about marketing automation, regardless of the platform they choose to use. The course will cover topics such as the fundamentals of marketing automation, designing and implementing marketing campaigns, and using various automation platforms. Students will also learn how to measure the success of their campaigns and optimize them for maximum impact. Overall, students will have a comprehensive understanding of marketing automation and be able to confidently design and implement successful campaigns.

How does this course contribute to professional growth?
This course on Marketing Automation: Strategy & Implementation contributes to professional growth by providing students with the skills and knowledge necessary to break into a marketing automation career or to learn new skills. It focuses on teaching students how to understand and think about marketing automation, regardless of the platform they choose to use. The course covers topics such as the fundamentals of marketing automation, designing and implementing marketing campaigns, using various automation platforms, measuring campaign success, and optimizing campaigns for maximum impact. By the end of the course, students will have a comprehensive understanding of marketing automation and be able to confidently design and implement successful campaigns.

Is this course suitable for preparing further education?
Yes, this course is suitable for preparing further education. The course provides students with the skills and knowledge necessary to break into a marketing automation career or to learn new skills. It covers topics such as the fundamentals of marketing automation, designing and implementing marketing campaigns, and using various automation platforms. Students will also learn how to measure the success of their campaigns and optimize them for maximum impact. By the end of the course, students will have a comprehensive understanding of marketing automation and be able to confidently design and implement successful campaigns.

Pros & Cons

Pros Cons

Well-covered key items: Users appreciate that the course provides a comprehensive understanding of marketing automation and how to approach it, making it suitable for beginners.
Expertise and platform-agnostic approach: The instructor displays expertise in the subject matter, and users appreciate the bite-sized lectures and the fact that the course is not tied to a specific platform.

Surface-level coverage: Some users feel that the course only scratches the surface of marketing automation and lacks depth. They were hoping for more in-depth content and technical topics, such as reporting and using AI.
Lack of hands-on experience: Users mention that the course lacks practical details on how to perform specific tasks in marketing automation. They would have liked more hands-on experience and step-by-step guidance.