Establishing Product-Market Fit

Course Overview

What skills and knowledge will you acquire during this course?
The skills and knowledge that will be acquired during this course include understanding the concept of product-market fit, learning how to identify and analyze target customers, recognizing and addressing underserved customer needs, developing a compelling value proposition, determining the necessary features for a minimum viable product (MVP), creating a prototype of the MVP, conducting tests with customers to validate the product, and iterating to continuously improve the product-market fit.

How does this course contribute to professional growth?
The course contributes to professional growth by providing an actionable model that defines product-market fit using five key components. It helps individuals articulate, test, and revise their hypotheses about their product and the market, allowing them to define and improve their product-market fit. The course is structured in seven steps, following the principles of Lean Product Process, which guide individuals in determining their target customer, identifying underserved customer needs, defining their value proposition, specifying their minimum viable product (MVP) feature set, creating their MVP prototype, testing it with customers, and iterating to improve product-market fit.

Is this course suitable for preparing further education?
The course explores an actionable model that defines product-market fit using five key components. It examines the layers of product-market fit, starting with the target customer and transitioning through the customer's underserved needs, the value proposition, the feature set, and ultimately the user experience. The process is an iterative guide through each layer to achieve product-market fit, helping to articulate, test, and revise key hypotheses about the product and the market.