Online Marketing Foundations faq

learnersLearners: 390,900
instructor Instructor: / instructor-icon
duration Duration: instructor-icon

This course provides an introduction to the fundamentals of online marketing, covering topics such as search engine optimization, social media marketing, email marketing, and display advertising. Learn how to create a successful online marketing strategy for all digital channels.

Course Feature Course Overview Course Provider
Go to class

Course Feature

costCost:

Free Trial

providerProvider:

LinkedIn Learning

certificateCertificate:

No Information

languageLanguage:

English

start dateStart Date:

Self Paced

Course Overview

❗The content presented here is sourced directly from LinkedIn Learning platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [March 05th, 2023]

This Online Marketing Foundations course provides an introduction to the world of digital marketing. Participants will learn how to effectively promote their business online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape.

The course covers digital marketing techniques in simple terms, demonstrating how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display. Participants will gain an understanding of the key digital marketing channels, the advantages and disadvantages of each, and how to use them to reach their target audience.

By the end of the course, participants will have the knowledge and skills to create an effective online marketing strategy and be able to measure the success of their campaigns.

[Applications]
After completing this course, students should be able to apply the knowledge they have gained to create an effective online marketing strategy for their business. They should be able to identify the best digital channels to use for their target audience, create content that resonates with their customers, and measure the success of their campaigns. Additionally, students should be able to use the tools and techniques they have learned to optimize their campaigns and maximize their return on investment.

[Career Paths]
1. Digital Marketing Manager: Digital marketing managers are responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. They play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. As the digital landscape continues to evolve, digital marketing managers must stay up-to-date on the latest trends and technologies in order to remain competitive.

2. Social Media Manager: Social media managers are responsible for planning, implementing, managing and monitoring company’s social media strategy in order to increase brand awareness, improve marketing efforts and increase sales. They are also responsible for engaging with customers, creating engaging content and analyzing the results of social media campaigns. As social media continues to grow, social media managers must stay up-to-date on the latest trends and technologies in order to remain competitive.

3. SEO Specialist: SEO specialists are responsible for optimizing websites for search engine algorithms in order to increase organic traffic and improve search engine rankings. They are also responsible for researching and analyzing keywords, optimizing content, and monitoring website performance. As search engine algorithms continue to evolve, SEO specialists must stay up-to-date on the latest trends and technologies in order to remain competitive.

4. Content Marketer: Content marketers are responsible for creating, curating, and managing content in order to drive engagement and increase brand awareness. They are also responsible for researching topics, creating content, optimizing content for search engines, and analyzing the results of content campaigns. As content marketing continues to grow, content marketers must stay up-to-date on the latest trends and technologies in order to remain competitive.

[Education Paths]
1. Bachelor of Science in Digital Marketing: This degree program provides students with the knowledge and skills to develop and implement effective digital marketing strategies. Students learn how to use digital marketing tools such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing to reach their target audiences. This degree program is becoming increasingly popular as businesses recognize the importance of digital marketing in today’s world.

2. Master of Science in Digital Marketing: This degree program provides students with an in-depth understanding of digital marketing principles and strategies. Students learn how to develop and implement effective digital marketing campaigns, analyze data, and measure the success of their campaigns. This degree program is ideal for those who want to pursue a career in digital marketing or become a digital marketing consultant.

3. Master of Business Administration in Digital Marketing: This degree program provides students with the knowledge and skills to develop and implement effective digital marketing strategies. Students learn how to use digital marketing tools such as SEO, PPC, social media marketing, content marketing, and email marketing to reach their target audiences. This degree program is ideal for those who want to pursue a career in digital marketing or become a digital marketing consultant.

4. Certificate in Digital Marketing: This certificate program provides students with the knowledge and skills to develop and implement effective digital marketing strategies. Students learn how to use digital marketing tools such as SEO, PPC, social media marketing, content marketing, and email marketing to reach their target audiences. This certificate program is ideal for those who want to gain a basic understanding of digital marketing and its principles.

Course Provider

Provider LinkedIn Learning's Stats at OeClass